Recently, iResearch, a well-known internet research institution, has published statistics of the visit volume of domestic commercial banks' websites from the second half of 2006 to the first half of 2007. ICBC's portal, with its total quarterly visit volume of more than 100 million times, an advantage of 42.9% over the second place, remains the No. 1 domestic commercial bank's website in terms of visit volume.
Meanwhile, according to iResearch market analysis, outstanding products and services are the key factors to bind internet banking customers. ICBC's Internet Banking products and services have been playing a leading role among banks in China, with its "Banking@Home" as a highly influential and reputable brand acknowledged by internet users, and a leading brand in China's internet banking.
At present, ICBC's website has become a comprehensive platform to provide customers with financial services. By the end of July, 2007, personal bankers using ICBC's Internet Banking had reached 31.84 million, and corporate bankers 827 thousand. Internet banking transaction amount from January to July this year broke the record of RMB 45.5 trillion, a y-on-y increase of 90%,among which personal internet banking transaction amount reached RMB 1.85 trillion, a y-on-y increase of 2.3 times.
In recent years, ICBC's website has enriched its content, perfected its structure, and strived to construct itself into a comprehensive platform with all-rounded facilities and powerful capacities. It has taken great steps to set itself up a "charming" website. In addition to the versions in simplified Chinese, classical Chinese, English and other languages, it has also launched 9 , including shares, fund, insurance, gold, and finance, and actualized the one-stop investment service of fund, shares, insurance and other financial products. It has become an internet financial products marketing network system, integrating information enquiry, online transaction and interactive communication, and has won close attention and support of securities, fund and insurance companies, and internet users.
In this year, ICBC has continued to upgrade the content and facilities in its portal website. It has launched the "Personal Banking" home page, and set up the website framework of "Personal Banking" home page, "Corporate Banking" home page and "Integrated Banking" home page. Meanwhile, with access to the stock exchange and institutional stock market prediction areas offered in the shares channel of Guotai Junan Securities and other well-known stock exchanges, via the ICBC website, the one-stop internet stock investment service platform, customers can complete transfer of securities, stock enquiries and dealings, and obtain the latest professional stock investment information as well. Moreover, ICBC has been creating new attractive facilities such as online financial planning and mock foreign exchange deals. It is the rich content, diversified activities and professional communication of the website that have won the recognition and favor of customers, thus increasing users' faith and constantly pushing the visit volume to a newer height.
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